Successful Shoe Entrepreneur Started In Neighbors Garage
“Holey Soles manufactures, distributes and sells clog-like polymer foam and rubber-compound shoes distinguished by their holes. The closed-cell foam prevents bacteria from seeping in, while a rubber mixture provides extra bounce and more cushion on hardwood floors. The soles contain nubs that stimulate bloodflow while holes create airflow that keep your feet cool on hot days and warm on cold ones.
Incorporated in 2003, Holey Soles started from a Vancouver garage. It now has 70 employees and offices in China, Belgium and Barbados. Shoes are sold in 35 countries under the Holey Soles brand and private labels.
Billing itself as a lifestyle-products company, Holey Soles also peddles accessories to go along with the shoes. This year, the company aims to have $20 million in revenue after posting $11.5 million last year. Not bad, considering that Groote’s initial investment was $80,000.
You could say Groote, who operates the company with husband Rick Walter, is a small-business owner who has left a big footprint.”


