Successful Entrepreneur Offers Advice
Sharma, who started Digital Evolution with $300,000 raised from four angel investors, said the average employee does not take any less risk than an entrepreneur. In fact, he said, employees are bound to others’ decisions and have to worry about issues such as health care and taxes.
“What you are thinking about is how am I going to happen to the world tomorrow, not what’s going to happen to me,” he said.
The biggest challenge for Digital Evolution was being distracted by its own creativity, Sharma said, noting the importance of focusing on a narrow set of goals before spending capital on other services or products.
Sharma outlined three things necessary to start a business: intellectual capital, which he described as processes in systems, not people; financial capital; and relationship capital.
“If you understand that your reputation is your greatest asset, then you understand that relationship is important,” he said.