Salt Lake Tribune: 

In a tiny showroom of twisted light bulbs, energy entrepreneur Paul Isom is going gangbusters for green.

He speaks of wax-covered refrigerator thermostats, pinkie-sized fluorescent bulbs that need no ballast and energy adapters that can make a drinking fountain, escalator and even a rock crusher run more efficiently.

“There are two types of green,” Isom said. “The green for the environment and the green for your pocket. This accomplishes both.”

As Salt Lake County touts an environmental agenda sprinkled with rooftop solar panels and a mayoral pledge to cut government’s energy and water use 20 percent, Isom is chasing the green dream as founder of sEnergy Technologies.

The company whittles watts from street lamps, air conditioners and freezers. It also boasts light bulbs that burn brighter at a fraction of the cost and markets innovations such as the eCube thermostat (encased in wax) that mimic food temperature rather than air temperature to keep a refrigerator from turning on too often…

“It just makes sense,” Wright said. “We are starting to get smart about energy and realizing that our fossil resources aren’t infinite.”