New Generation of Entrepreneurs Tackle the Car Design Industry
A generation of digital-era Henry Fords, unabashed and brimming with confidence, has emerged. Born of Silicon Valley and the dot-com culture, they are trying to apply to carmaking the same entrepreneurial spirit that built the information superhighway.
Most of the inventors are not carmakers by background or training. But they are cocksure, backed by millions of dollars in venture capital and cloaked in the righteousness of environmentalism. To their critics, they are flying at high speed around a blind curve, destined to become reality-check crash-test dummies…