Mexican Food Entrepreneur Becomes Very Successful
“Catallia Mexican Foods turns out more than a million tortillas a day using four automated production lines at its Eagan factory. The company, aided by financing from a Cargill Inc. subsidiary, has 48 employees.
Cruz Gooch started out selling her tortillas a case at a time to supermarkets. She also started her business by outsourcing all of her manufacturing. But the 2005 joint-venture agreement with Cargill provided the seed money and support she needed to begin producing the tortillas herself. She considered this move crucial to her future, allowing her to make sure the products met her customers’ stringent specifications.”