Is A Coupon Publishing Business Right For You?
“Q: I am interested in producing targeted coupon books for my community. Do you have any further research on this topic?
A: If you’re interested in pursuing the coupon publishing business, franchises are available, but this is a business you can start without a franchise. However, you will need the help of someone with desktop publishing skills to produce a book. If you can sell the space for the first issue of your coupon publication, you’re well on your way. To do this, you have to guarantee delivery to an agreed–on number of targeted customers. If an advertiser gets even a minimal return on their ad, chances are the advertiser will buy several more times, since one of the advantages of coupon advertising is that it generally costs less than other forms of advertising.
If you live in a larger city, it’s a good idea to organize your coupon booklet around a specific niche, such as wedding services (florist, caterer, bridal boutique, wedding makeup, etc.) or new parents (diaper service, day-care center, parenting class, children’s clothing store, etc.).”