How To Market A Small Business In A Economic Slowdown
WSJ:
The WSJ has a good article on how to market a small business in a economic slowdown. In the article they give 12 ideas:
1. Target optimistic entrepreneurs
2. Position yourself as a sales driver
3. Run “likely to leave” models
4. Offer self service
5. Intercept businesses before they make their next move
6. Leverage social-networking trends
7. Earmark entertainment/hospitality spending for small businesses
8. “Lubricate the accordion”
9. Offer rent-to-own and short-term options
10. Help them stay focused on their customers
11. Position your product or service as an efficiency enhancer
12. Help them better manage cash flow
For a more detailed description of these, you’ll have to visit the website.