Frozen Yogurt Business - Soon Going National
“Shelly Hwang, owns an all-natural, nonfat frozen yogurt shop called Pinkberry in West Hollywood, California.
The yogurt, which took a year to perfect, is all-natural, nonfat and served in a setting that features high-end Italian furniture, Scandinavian light fixtures and hip European music. Known to customers as “Crackberry,” Pinkberry offers an experience so addictive that customers–up to 2,000 daily–return three to four times a week or more, even at the risk of getting $60 parking fines. But as business booms, so do the neighbors’ complaints. In an effort to appease the disgruntled residents, employees patrol the neighborhood for trash while security guards control the crowds.
Very soon, Pinkberry won’t be so hard to find. By the end of the year, Hwang and Lee hope to have more than 50 stores open in California, 30 in New York and locations in Arizona, Florida and Texas.”