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Entrepreneurs Navigate the Challenges of Bringing a New Game to Market

game-inventor-business.jpgWashingtonPost.com:

Star light star bright. I wish I may. I wish I might. Play this game all night.

That’s what the brains behind North Star Games hope every family member across the nation will say each night before they go to bed.

Founder Dominic Crapuchettes and his business partner Satish Pillalamarri may get their wish. The small business recently signed a deal with national chain Target to carry their game Wits & Wagers for this holiday season.

“We had to raise half a million dollars, negotiate contracts with overseas manufacturers and navigate the intricacies of Target’s electronic procurement system while trying to maintain our normal operations,” said Crapuchettes. He created his first game in 8th grade - Kabloogi - which was banned because too many students played it in class.

The Greenbelt, Md., outfit is a two-person startup operating out of Crapuchettes’s living room. The company’s only two employees met while getting business degrees from the University of Maryland and turned to the games business full-time upon graduation in 2004…

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